A CREATIVE PORTFOLIO BY
NEELU MOHAGHEGH

WHAT’S A DE•TOUR?

(n.): a path that takes you through new perspectives & New adventures

Experiences are some of the most special memories we can create in our everyday lives. DETOUR Live is an event planning and brand collaboration group that aims to produce immersive and engaging showcases of varying industries combined via unique representations of these mediums. It’s a way of connecting community and culture through each others’ interests and passions in order to develop unforgettable moments all while highlighting the enormity of young and up and coming talent. Whether that be a fashion show, a concert, a pop up shop, a brand collaboration, a cafe, a film festival, a workout series, a gaming competition, and more, DETOUR Live is the match making company of brands and creative visions and exhibitions. Its goal is to take you down avenues and pair categories you’ve never seen or even thought of before and blend them into one cohesive world.

It shows that when you take a detour, you may find something truly magical along that path.

DETOUR ARTISTS

YOUR FAVORITE ARTISTS HAVE MORE TO SHARE

CREATIVE DIREcTION in Entertainment:
Event PLANNING | BRAnding | MARKETING

Blessed Envision Runway Show

Music Director

2024

MUSIC VIDEO FOR R&B ARTIST RADHA on single “Drowning”

Creative Director

2024

isolated Sounds digital music Festival

Event Production
2020 & 2021

Lileo Botanicals (skincare)

Creative Director
2024

BRAND GUIDE CLICK HERE

Grove Village Market x
Blessed Envision

Brand Partnerships & Creative Director

2024

I created the vision and the partnership between the modern day bodega Grove Village Market and the streetwear brand Blessed Envision to curate a shoot all about a new generation exploring a convenience store to help elevate both concepts and bring fun and light and energy to both brands.

FUEL AMERICA GROVE STREET COFFEE HOUSE

Owner, Operator, & Event Producer

2020-2024

EXPLORE MORE HERE

In February of 2022, I opened as the first franchisee of the growing gourmet coffee shop brand, Fuel America. In my store, we focus on the values of serving customers with great tasting food and delicious, premier coffee all while fueling good energy and vibes so that you can fuel the world with good energy. We are constantly curating new latte menus, experimenting with flavors and beverages from all over the world, and are always hosting and producing community and culturally driven events in the space to create a space that all feel is an extension of their own homes as well as a destination to gather and experience new things. From construction to operation, I project managed the store since its inception and have fully led it to the present state that it is in.

OFF CAMPUS Streetwear FASHION SHOW

Event Producer & Art Director

2023 & 2024

In August of 2023, I planned and executed a streetwear show dedicated to the designs of collegiate fashion. The runway show included designers, MOLVO, Amour Caché, Urban Pigeons, and Blessed Envision and local models from the Greater Boston Area as well as other vendors to create a retail experience post the experience. I coordinated the design of the set, the plan for the show agenda, and the participants of the showcase such as the designers, vendors, DJ, dancers, and models. I worked closely along with Yaku Collective and Made By Mack, who coached the models, as well as performed styling of makeup and hair as well as with DJ JoJo and dance team Tiny Village. The event was a great success, drawing over 150 attendees.

We did this fashion show again in April 2024 with 16 designers, 2 dancers, and 10 vendors along with an amazing showcase of luxury cars and half of proceeds from ticket sales were given to the Middle East Children’s Alliance. The event was a success!

FILM LOCATION: BLACK PANTHER II: WAKANDA FOREVER (2022)
&
MADAME WEB (2023)

Locations & Production Assistant

2022 & 2023

In August of 2021, I had the opportunity to work alongside the locations team of the cast & crew of the second unit for Black Panther II: Wakanda Forever. I assisted with showing PAs and other crew members around the town and where they should be during certain times of the shooting, coordinated with local police detail, helped set up stunt artist rooms and worked on the set up and take down of sets.

CHANNEL SOUNDS

Editor In Chief & Concert Photographer
2014-Present

I have been a music journalist for 8 years interviewing and photographing artists for their tours. It has always been a passion of mine and am grateful to continue growing my portfolio in this field to this day.

Community Driving CULTURAL FESTIVALS

Event Producer

2022-2024

At my coffee shop, I have hosted many cultural holidays and events, two of which include Lunar New Year and Persian New Year Festivals.

For the Lunar New Year Festival we welcomed local Asian-owned businesses to set up in our coffee shop to showcase their delicious pastries and artistry and also offer a traditional Lion Dance and a deliciously customized latte menu themed for the holiday.

For the Persian New Year Festival we hosted an amazing musical event with a professional artist in the industry performing traditional Persian music in front of a the Persian New Year Spread and showcased the pastries of a local young baker of Iranian sweets & pastries.

POP UP SHOPS:
JUNGE FOOTWEAR x SICK FOR YOU
+ AMOUR CACHé Lingerie

2022 & 2023

In partnership with talented up and coming fashion designers, we have hosted pop up shop space for these retailers to showcase their product and work in both sneaker design and lingerie.

CHANNEL SOUNDS CONCERTS:
COFFEE & CANDLE COLLABORATIONS

In October of 2022, in collaboration with my two worlds, Channel Sounds x Fuel America, I hosted and RnB concert along with rising superstars Maeko, Radha, and CD Rose. In addition, we created specialty coffee blends for each artist along with specialty candle scents that we sold as merch for the artists. Each coffee and scent was customized to match the artist’s music. It was a wonderful turnout.

MUSIC MADE SENSE & CAFE NEELU CANDLES

Since 2021, I started getting into candle making and learned how to produce them to make scents that came with a QR code that would take you to a customized playlist that would match the vibe to the scent and create a unique experience through two senses.

Brand collaboration

Sony Music x Shazam

Creative Director
2017

As a Sony Music U Representative in the Boston Market, I developed and executed marketing plans for artists on the Sony Music roster, including artists such as: San Holo, Miguel, ChloexHalle, MØ, Dominic Fike, Frenship, Khalid, Swizz Beatz, BROCKHAMPTON, Vampire Weekend, & More. I created special events in the Boston area such as listening parties for album releases of artists like Nick Grant and N.E.R.D. I photographed concerts and interviewed artists like Lovelytheband and G-Eazy. I created brand guides and marketing decks for artists like H.E.R.. Below is an example of a marketing activation I created for a brand collaboration between the Michael Jackson Estate Anniversary & Shazam promoting their augmented reality “Scream” posters.

#iVOTED Festival

Head of Creative
2020 - 2022

Instagram

On the #iVoted Festival team, I served as the Head of Creative leading all graphic, admat, merch, one sheets, sponsorship and pitch decks, schedule, and social media designs.

Variety of Graphics, Admats, and Merch I Have Designed as well as Press My Work has Been Featured In.

WORCESTER WHEELS COFFEE & CAR SHOWS

2022-2024

In collaboration with the Worcester Wheels organization, I hosted monthly car shows outside of the coffee shop bringing people as far as New Jersey to witness the exquisite 40+ cars from all over the area.